The theme of ARCHEM DRUGS’s Marketing is to care for its customers and this responsibility doesn’t lie only on the shoulder of Marketing Department rather all the company’s departments work together to serve the customers interest. By the customers we don’t mean only the external customers, but also the internal customers i.e. our employees. Thus we always thrive to build and maintain an integrated marketing environment within the organization. However, the core marketing job is accomplished by six departments-Product Management, Sales, Distribution, Medical Services, Sales Training and Market Research.
Product Management Department (PMD) |
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Product Management Department lies in the center of all marketing activities. A dedicated team with solid professional background comprising Pharmacists, MBAs, Biochemists and Medical Graduates work in this department. They formulate the strategies to uphold the market share of company’s products, select and introduce new products to keep the company growing and develop promotional materials for sales people to win in the market. |
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Sales Department |
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The sales department lies as an important part of marketing as they do the implementation part of all strategies. A large team of around 1200 highly skilled sales people work throughout the country to bring in success for the company. Team spirit remains as the key to success of the sales department in ARCHEM DRUGS. |
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Distribution Department |
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To make its quality products available at every corner of the country, ARCHEM DRUGS has a strong distribution network comprising of 14 depots throughout the country. A dedicated team of around 450 people and a fleet of vehicles comprising delivery vans, three wheelers etc. are engaged in the timely distribution of products throughout the country. |
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Medical Services Department (MSD) |
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In ARCHEM DRUGS, we believe that our responsibility does not end only in manufacturing and marketing quality medicines but also extends to the total improvement of the healthcare sector of the country. To do this, ARCHEM DRUGS has established an independent Clinical Research and Medical Services Department (CRMSD).CRMSD comprised of medical graduates, assists in conducting Clinical Researches with our own medicines on our local people upon collaboration with different medical institutions. It also arranges seminars & symposia, publishes newsletters & articles and provides other professional services to the doctors. |
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Sales Training Department |
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They organize training for sales people. Training is organized both in the entry level as well as for existing people to keep them updated with product knowledge, selling skills etc. |
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Market Research Team (MRT) |
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The Market Research Team conducts prescription audit throughout the country to find out the prescription behavior of the doctors, which acts as the major input for formulating marketing strategies. |
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